LinkedIn Promo

I created a strategic LinkedIn content campaign for ScanSource designed to drive partner engagement and attendance for a key industry event, blending clear value messaging with an energetic racing theme. The campaign emphasized value-driven storytelling, reinforcing ScanSource’s partner-first positioning while keeping the messaging cohesive and on-brand.

    • Compelling LinkedIn content to drive partner attendance at a key ScanSource event

    • Messaging that aligned with the racing theme while clearly highlighting value

    • Posts that strengthened partner relationships and showcased thought leadership

    • Created three strategic LinkedIn posts tailored to partners, each highlighting a different event pillar: networking, education, and celebration

    • Wove the racing theme into the copy to keep the messaging energetic, cohesive, and on-brand

    • Spotlighted the CEO keynote as the anchor moment to elevate excitement and credibility

    • Balanced promotion with value-driven storytelling to position the event as both engaging and impactful

    • Delivered a social campaign framework designed to boost awareness and attendance

    • Strengthened the brand’s voice as both dynamic and partner-focused

    • Demonstrated my ability to turn event goals into scroll-stopping, relationship-building content

← Back to All Work