Tom James Company
I developed social media content and messaging for Tom James’ Greenville clothiers, translating the company’s custom clothing expertise into a cohesive presence across Instagram and LinkedIn. My work included content strategy, copywriting, original photography, and AI-assisted image creation and editing to showcase seasonal collections, garment details, and personalized service. By pairing compelling visuals with messaging tailored to each platform, I highlighted the craftsmanship and convenience of the Tom James experience while supporting brand visibility, client engagement, and appointment inquiries.
-
Establish a consistent presence on Instagram and LinkedIn that reflected Tom James’ craftsmanship and personalized service.
Communicate the value of custom clothing through fabric, fit, and expert wardrobe guidance.
Encourage prospective clients to connect with their local clothier and schedule a fitting.
-
Developed platform-specific content featuring wardrobe advice, seasonal collections, and the custom clothing experience.
Combined copywriting, original photography, and AI-assisted image creation and editing.
Highlighted garment details and personalized service through polished visuals and clear messaging.
Incorporated calls to action that supported appointment inquiries and client engagement.
-
Created a more cohesive digital presence across Instagram and LinkedIn.
Built a collection of visual and written content to support ongoing promotion and client outreach.
Demonstrated how educational content and detailed imagery can communicate the value of custom clothing.
Used AI thoughtfully to support content production while keeping the garments and client experience central.

